Our design for the new Museum of Land Speed opened in spring 2023 as an integral part of the EU funded Pendine Transformation Scheme. Overlooking the spectacular 7-mile long  beach on the Carmarthenshire Coast, the museum tells dramatic stories of over 100 years of racing, land speed records and speed trials.

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The form and layout of the striking Museum building by Architype responds to our concept of aligning the museum’s star attraction – Parry-Thomas’s world land speed record breaking car ‘Babs’ – with the ‘racing line’ on the beach. Part of a £7m investment in tourism, the museum features a permanent interactive exhibition celebrating the beach’s historic and present-day role in record-breaking (from bicycles to electric cars), as well as its past role in missile and aircraft testing.